First Choice is committed to supporting the highest standards for the Fair Handling of Personal Information. We recognise that some visitors to our web site may have concerns about the information they provide to us and how we treat that information.

This Privacy Policy has been developed to demonstrate to our valued clients that we collect only the information necessary for our interaction with them and to fulfil their instructions to us. We are committed to the highest ethical standards in the collection, security and use of the personal information provided to us.

Key points
The key points of our privacy statement are:

• We do not require you to register or provide information to us in order to view our website.
• When you request a service or further information, you will be asked to provide only the information necessary to enable us to fulfil your request. This information will be passed to the accommodation provider selected in order that they can reserve the accommodation requested.
• We also collect aggregate information of non-identifiable traveler information - none of which is associated with you as an individual. This information is used to improve our service, such as by tracking which pages on our web site are the most popular.
• Every precaution is taken by us to protect our user's information. When users submit sensitive information via the website, their information is protected both online and off-line.
• When our reservation order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with encryption software - SSL.
• While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our user's information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Furthermore, all employees are kept up-to-date on our security and privacy practices.
• The servers that store personally identifiable information are maintained in a secure environment, in a locked facility.